Should SMEs Diversify?

I participated in an International Conference last month in Bali , Indonesia. the conference called International Conference of Management in Emerging Market (ICMEM) 2018. It was pretty amazing experience, I gained a lot of new knowledge and new input there. I also submitted my article titled:

"Should SMEs Diversify? An Exploratory Study".

Here is the abstract:

Diversification is considered as one effective tool in expanding the business. However, different finding discovered in Small and Medium Enterprises (SMEs). This qualitative study revealed that SMEs have to encounter essential issues before deciding to diversify. Hence, this article argues that SMEs should not diversify especially in the stage 1 (one) and 2 (two) of their growth.

Instead of diversification, building their competitive advantage is majorly discovered by this research as the most powerful strategy to develop the SMEs’ business. In explaining the diversification decision within SMEs, Threat, Opportunity, Weakness and Strength (TOWS) analysis is utilised to gain better understanding about it. Finally, this article provides proposed growth stage model to illustrate the most critical stage a business has to deal.

This article gets the recommendation to be published in Competitive Review (Scopus Q2) and it's in the progress now.. If you need to know more about the article, please feel free to contact me